Experience Hampshire: From ambitious concept to market-ready platform
Experience Hampshire came to Summit Digital with an ambitious vision: create a platform encouraging consumers to discover new and exciting experiences across Hampshire. They wanted to launch with over 100 experiences from day one, taking a local-first approach that could rapidly expand nationally whilst maintaining personal connections that would set them apart in the crowded experience market.
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The Challenge
The team had a clear business concept but needed everything built from the ground up: brand identity, dual-sided booking platform, partner management system, and scalable infrastructure to support aggressive growth plans.
Summit Digital's strategic platform development approach
We started from scratch, creating the entire Experience Hampshire brand identity including logo design, colour palette, typography system, and custom iconography. Beyond the digital platform, we designed comprehensive print materials including business cards, email signatures, and marketing leaflets to ensure brand consistency across all touchpoints.
With the brand established, we built their complete digital ecosystem starting with a pre-launch Squarespace website, then developing the main AWS-powered platform featuring dual-sided functionality for customers and partners. We designed intuitive customer booking flows alongside comprehensive partner dashboards for managing experiences, content, pricing, and availability through Storyblok headless CMS.
Complete solution delivered:
- Brand identity creation including logo, typography, iconography, and complete visual guidelines from concept
- AWS-powered platform development ensuring enterprise-grade reliability and unlimited scaling potential for national expansion
- Dual-sided booking system with seamless customer experience and comprehensive partner management capabilities
- Integrated payment and communications via Stripe and SendGrid for complete transaction and customer journey automation
Measurable results and website performance
Technical Excellence
Complete brand ecosystem created from scratch including logo, identity guidelines, business cards, email signatures, and marketing leaflets
100+ experiences platform successfully launched with sophisticated booking and management capabilities
National expansion foundation built with scalable infrastructure supporting aggressive growth plans without performance limitations
End-to-end digital presence delivered from initial concept to market-ready platform in a single collaborative project
User Experience Enhancement
Streamlined booking process allowing customers to easily discover and purchase experiences online
Flexible gift voucher system applicable across any experience, increasing customer value and retention
Partner dashboard efficiency enabling experience providers to manage offerings, content, and pricing independently
Mobile-optimised experience ensuring excellent usability across all devices and platforms
Client testimonial
The Summit team were instrumental in getting us to this stage in our business development. They have delivered an incredibly powerful design on time and in budget. I would recommend them any day!
