Zuba: bespoke booking platform built for a specialist Alpine ski business
How Summit Digital, a UK Webflow agency specialising in complex integrations, built Zuba, a fully bespoke booking platform with Stripe payments, automated communications, and a client administration portal.
The Challenge
Zuba’s challenge and achievement
This established Alpine ski specialist needed a complete digital operation, not just a website. We built a fully integrated Webflow and Google Cloud booking platform handling payments, supplier management, and automated customer communications, all within a beautifully branded experience.
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Product Description
About Zuba
Zuba has been creating exceptional ski experiences in the Alps since 2003, building a reputation for seeking out small, authentic mountain resorts with genuine character and outstanding skiing. Operating across premium Aosta Valley destinations including Alagna, Cervinia, Champoluc, Courmayeur, and Gressoney, they offer a deeply personal alternative to mainstream ski travel. Running a business at this level demands digital infrastructure sophisticated enough to match.
Zuba’s operational challenge
Zuba needed far more than a refreshed website. They required a bespoke platform capable of managing the full booking lifecycle, from initial enquiry through to payment, supplier coordination, and customer communications, all running seamlessly behind a polished, on-brand front end.
Why Zuba chose Summit Digital’s Webflow expertise
Zuba needed a partner with genuine technical depth, not an agency that would reach for an off-the-shelf booking tool and call it done. As a UK Webflow agency with 23 years of experience building for ambitious businesses, Summit Digital had both the strategic understanding and the technical capability to build something properly bespoke.
Summit Digital’s strategic development approach
We designed and built a complete digital ecosystem around Zuba’s operational needs. The public-facing Webflow site delivers an inspiring, conversion-focused experience for prospective customers, whilst behind the scenes, a bespoke client administration portal gives the Zuba team full control over bookings, invoicing, hotel availability, and supplier relationships.
To power this, we integrated four enterprise-grade platforms directly into the Webflow environment, creating a seamless, automated workflow that removed manual overhead and reduced the risk of errors across a complex booking operation.
Advanced features delivered:
- Google Cloud — scalable infrastructure underpinning the entire booking platform, built to handle demand spikes during peak Alpine booking seasons
- Stripe — online payment processing with multi-currency support, allowing Zuba to take bookings from international customers without friction
- SendGrid — automated email notifications to customers and suppliers at every stage of the booking journey, removing the need for manual follow-up
- Twilio — SMS communications for time-sensitive booking updates and confirmations, adding a further layer of customer service sophistication
- Bespoke administration portal — a centralised hub for the Zuba team to manage bookings, generate invoices, monitor hotel availability, and oversee supplier relationships
Measurable results and platform performance
Technical Excellence
Full booking lifecycle — enterprise-grade integrations handling everything from initial enquiry through to payment confirmation
Multi-currency payments — Stripe processing opening Zuba's booking system to an international customer base
Automated communications — SendGrid and Twilio reducing manual administrative workload significantly across both customer and supplier touchpoints
Scalable infrastructure — Google Cloud architecture built to perform reliably when booking demand peaks
User Experience Enhancement
Streamlined enquiry management — fragmented manual processes replaced with a single, organised workflow
Administration portal — clear visibility and control across all bookings and supplier relationships in one place
On-brand communications — Zuba's distinctive identity maintained at every customer touchpoint throughout the booking journey
Testimonial
Summit Digital built something we genuinely couldn't have found off the shelf. The platform handles everything from first enquiry to final payment, and the administration portal has transformed how we manage our operations day to day. The whole process felt collaborative and they clearly understood what we were trying to achieve.
